PRIVACY POLICY

Last updated: March 26, 2026

Wet Tail Clothing Studio Limited ("we", "us", "our") operates www.wet-tail.com. This Privacy Policy explains how we collect, use, share and protect your personal data when you visit the Site, create an account, make a purchase or interact with us.

We are committed to complying with the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA/CPRA), the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable data protection laws.

1. Data Controller

Wet Tail Clothing Studio Limited 7 Austin Avenue, Huan Li Commercial Building, 7/F Room 63 Tsim Sha Tsui, Kowloon, Hong Kong SAR Company No. 78804240 Email: contact@wet-tail.com

2. What Personal Data We Collect

We collect the following categories of personal data:

Information you provide directly: name, email address, shipping and billing address, phone number, payment information (processed by our third-party payment provider — we do not store card details), account login credentials, and any communications you send us.

Information collected automatically: IP address, browser type and version, operating system, device type, referring URL, pages visited, time spent on pages, click behaviour, and cookie identifiers.

Information from third parties: our payment processor (Shopify Payments or other providers), analytics services, and marketing platforms may provide us with transactional data, fraud detection signals and aggregated analytics data.

3. How We Use Your Data

We use your personal data for the following purposes:

To fulfil orders (Legal basis: Contract): processing payments, shipping products, sending order confirmations and tracking information, and providing customer support related to your order.

To communicate with you (Legal basis: Contract / Legitimate interest): responding to enquiries, sending transactional emails (order confirmation, shipping updates, return status).

To send marketing communications (Legal basis: Consent): if you have opted in, we may send you newsletters, product announcements, promotions and personalised recommendations via email. You can unsubscribe at any time using the link at the bottom of any marketing email or by contacting us at contact@wet-tail.com.

To improve the Site (Legal basis: Legitimate interest): analysing browsing behaviour, site performance and shopping patterns to improve our products, user experience and marketing.

To prevent fraud and ensure security (Legal basis: Legitimate interest): detecting and preventing fraudulent transactions, protecting our Site and users.

To comply with legal obligations (Legal basis: Legal obligation): maintaining tax and accounting records, responding to lawful requests from authorities.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, analyse traffic and personalise your experience.

Strictly necessary cookies: required for the Site to function (e.g., shopping cart, checkout, authentication). These cannot be disabled.

Analytics cookies: help us understand how visitors interact with the Site (e.g., Google Analytics). These are only activated after you consent.

Marketing cookies: used to deliver relevant advertising and track campaign performance (e.g., Meta Pixel, Google Ads). These are only activated after you consent.

When you first visit the Site, you will be presented with a cookie consent banner. You can accept or reject non-essential cookies. You can change your preferences at any time through the cookie settings link in the Site footer.

We use Google Consent Mode v2 to ensure that tracking scripts respect your consent choices.

For more information on the cookies we use, please refer to our Cookie Policy accessible via the cookie consent banner.

5. Newsletter and Email Marketing

We collect your email address for marketing purposes only with your explicit consent. When you subscribe to our newsletter (via pop-up, footer form, or checkout opt-in), you consent to receiving marketing emails from us.

Every marketing email includes an unsubscribe link. You can also withdraw consent at any time by emailing contact@wet-tail.com. We will process your request within 10 business days.

We use Shopify Email and/or third-party email marketing platforms to manage our mailing list. Your email address may be shared with these processors solely for the purpose of sending communications on our behalf.

We do not sell your email address or personal data to third parties for their own marketing purposes.

6. Social Media

We maintain presences on Instagram, TikTok and other social media platforms. When you interact with our social media pages, the respective platform may collect data about you in accordance with its own privacy policy. We are not responsible for the data practices of third-party social media platforms.

If you engage with us via social media (e.g., direct messages, comments), we may collect and store the content of those interactions for customer service purposes.

We may use social media tracking pixels (e.g., Meta Pixel) on the Site with your consent to measure the effectiveness of advertising campaigns and to create custom audiences for targeted advertising.

7. Data Sharing

We do not sell your personal data. We share your data only with the following categories of recipients, and only to the extent necessary:

Service providers: Shopify (e-commerce platform and hosting), payment processors, shipping carriers, email marketing platforms, analytics providers, customer support tools.

Legal and regulatory: when required by law, regulation, legal process or governmental request.

Business transfers: in connection with a merger, acquisition or sale of assets, your data may be transferred as part of that transaction.

All service providers are contractually obligated to process your data in accordance with applicable data protection laws and only for the purposes we specify.

8. International Data Transfers

Our business is based in Hong Kong SAR. Your data may be transferred to and processed in Hong Kong, mainland China, and other countries where our service providers operate (including the United States, Canada and EU member states).

For transfers from the EU/EEA to countries without an adequacy decision, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission, or other lawful transfer mechanisms.

9. Data Retention

We retain your personal data only for as long as necessary:

Order data: retained for 7 years from the date of purchase for tax and accounting purposes, as required by applicable law.

Account data: retained for as long as your account is active. You may request deletion at any time.

Marketing data: retained until you unsubscribe or withdraw consent.

Analytics and cookie data: retained for a maximum of 26 months, or as configured in our analytics settings.

10. Your Rights

Depending on your location, you have the following rights:

EU/EEA and UK residents (GDPR/UK GDPR): right of access, rectification, erasure ("right to be forgotten"), restriction of processing, data portability, objection to processing, right not to be subject to automated decision-making, and the right to withdraw consent at any time.

California residents (CCPA/CPRA): right to know what personal information is collected and how it is used, right to delete personal information, right to opt out of the sale or sharing of personal information (we do not sell your data), and right to non-discrimination.

Canadian residents (PIPEDA): right to access your personal information, right to challenge its accuracy, and right to withdraw consent for its collection, use or disclosure.

To exercise any of these rights, please contact us at contact@wet-tail.com. We will respond within 30 days (or sooner where required by law). We may ask you to verify your identity before processing your request.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These include SSL encryption, secure payment processing, access controls and regular security reviews.

However, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

12. Children's Privacy

The Site is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 18, we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

14. Contact and Complaints

For any privacy-related questions, requests or complaints:

Wet Tail Clothing Studio Limited Email: contact@wet-tail.com Phone: +86 152 7158 3567 Address: 7 Austin Avenue, Huan Li Commercial Building, 7/F Room 63, Tsim Sha Tsui, Kowloon, Hong Kong SAR

EU residents have the right to lodge a complaint with a supervisory authority in the EU member state of their habitual residence, place of work, or place of the alleged infringement.